# Recommended Books

Here are some books that are at the core of this workshop. The ones that are required reading, or required resources have an * next to them.

# Marketing/Sales

# Get Clients Now *

This book contains our process of how to fill your sales funnel at you current stage of business development. It has lists of good things to focus on every week and pushes you to keep on top of your business development.

# Book Yourself Solid

This book encourages you to choose your customers/vertical first before deciding what it is you do. That way you end up helping people you care about which encourages you do do better work for people who align better with your values. It also contains a monthly/weekly plan.

# Traction *

Traction explains the Bullseye Method which is all about picking the most effective marketing techniques for your business, but being aware of how great channels can dry up. It also helps simplify things so you're only focusing on one or two things at a time and encourages you to give up if a channel isn't working for you. It is directed at Startups but I have found it very useful for consulting too.

# Lean Customer Development *

Do customer development like a lean startup. The book goes into detail about how to find out if a real problem exists for your target audience and how to pull out a solution. Recommended process for any new idea you have.

# Content Machine

If you're having problems thinking of something to write about, this book helps you create a system. The main insight throughout is that quality content brings quality leads.

# Positioning

# The Positioning Manual for Technical Firms

A very informative guide to narrowing your marketing focus. One of the cornerstones of this program.

# Specializing Without Failure *

A kind of companion guide to The Positioning Manual. But this book has more actionable steps to actually pick something to specialize in. Where TPM is the theory, this is action.

# Goal Setting

# Radical Focus *

A poorly edited narrative about a startup setting OKR's (Objective and Key Results). If you can get through it, it is full of great information about setting goals to help you focus on what is important. Quick read.\

# Coming soon

Here are some books that I want to read that I believe will be good additions to the list. They will be included after I get to them.

# Podcast Outreach

A book that gives you actionable steps/advice about how to get podcasts to invite you on. Great for publicity if that is one of your marketing channels.

# Built to Sell

Tells a narrative similar to Radical Focus or The E-Myth about how one should set up their business to run without them. Good if you want to spend more time on other things or if you want to sell your business eventually.

# Work the System

Another book about moving yourself out of the center of your business. This book takes the approach of turning things into documentable processes so you can easily train people to do things that you think you are necessary for. Delegate the things.

I'm most of the way through. I like it quite a bit.

# The E-Myth

No idea. A classic. I'll add more when I'm done.